I'm probably one of the last people to blog on a fantastic two days (I'm sure my mum is thinking, analytics a fun thing, I keep trying to convince her it is).
Some fantastic presentations -
Neil Mason (always an entertaining presenter and a good mate- talked about using customer data to build a more personal site and thus a more effective sales engine),
Avinash (his presentation style showed he was passionate about his subject - talking about competitor analysis for gaining a competitive edge),
Sam from Chinwag (the benefits of effective email marketing measurement),
Geraldine Tosh (my friend talking about how analytics have helped her company ipoints, make an effective presence online),
Matt Banks (how Lloyds TSB is using touch clarity for segmented targeting),
Dan O'Sullivan (another friend of mine and like me his first emetrics and first presentation) - he had the hard job of presenting in the big auditorium whereas I got the easy classroom style.
Ofcourse, there were the golden nuggest of information coming from Jim himself and the suppliers aswell. I got introduced to IndexTools and their COO Dennis Mortensen - seems like they have a really good re-seller package. Was always pleased to see my friends from WebSideStory (Simon Gibbard) and the SAS boys (Jono, Mal, Simon).
The dinner and drinks on the first night were really entertaining - apart from the 1am finish and the 4am start because I was so nervous and tweeking my presentation to the last minute. Oh, incidentally to those fabulous people who managed to last till 4.30 to come hear me talk about financial services - Ton, Reinholt, Dan, Peeter, Aurelie, Jerome, Andre and Maurizio. There were a few others but they didn't leave cards so can't mention them on here (but thank-you for attending anyway) - I'll post my presentation in PDF format on the milesBENNETT website so you can get the finalised version. I'll also put the Skinkers video on the site so you can view it in full (I stopped after the financial services element).
Thank-you again to Avinash and John Marshall (CEO of Clicktracks) for a fantastic evening meal and great conversation afterwards. I'm sorry I wasn't able to stay up till 4am like Jim but, there is always a next time......